Product Roadmap · 13 Aug 2026

Road to Launch

Where the Private Line Homes app stands today, and the path to a public, self-service launch — framed the way the team set it in the Aug 13 sync. The near-term bet: make onboarding capture the whole home, effortlessly.

Foundation

Phase 1 MVP complete

Full concierge platform + member app, live.

Just shipped

Messaging + self-onboarding

In-app chat and magic-link signup → property → appliances.

The focus now

Onboarding, deeper

Scan, vendors, and a dynamic Q&A engine.

Then

The AI concierge

Active-issue help + home intelligence (Phase 2).

Where we are

Everything below is built and merged. This is the platform the next phases build on.

Member app · mobile

Auth — magic link + password Home Dashboard + Health Score Maintenance Calendar + hurricane checklist Spend & Receipts Appliance Directory Approvals Activity Feed Document Vault Home Timeline In-app Messaging · realtime Self-service Onboarding

Concierge & admin · web

Onboarding wizard Property management Work orders Activity log Messages tab · realtime Vendor directory Admin / user management

Foundations

Supabase — Postgres, RLS on every table, Realtime Vercel — web, production on main EAS — iOS & Android builds CI/CD — GitHub Actions

Phase 1 — Get the home in

The launch bet: a public homeowner (no concierge) can onboard their whole home in one sitting — pull what we can, scan the rest, and explain why along the way. Everything here makes that intake richer and easier.

Property / MLS prefill

Address → beds, baths, year built, characteristics. The swappable adapter is built and stubbed.

Blocked on a property API key (RentCast / Realie). Probe ready to pick the provider.

Needs key

Barcode / photo appliance scan

Point the camera at a label or barcode to auto-fill brand + model instead of typing. "I can't imagine anybody typing it in." — Chris

New build · needs a barcode lookup API (Go-UPC).

Vendor list + business-card scan

"Keep all your vendors in one place" — a one-stop shop to call whoever you called last time. Scan a card to add one.

New build · reuses the scan pipeline. Feeds open orders + the AI concierge later.

Dynamic Q&A onboarding engine

An admin-editable question tree the app reads live — "Do you have a microwave? → model?", "When did you last replace the roof?". Tags each item: no service → follow-up; has service → capture the vendor. Lets the team add questions without a code change.

New build · the linchpin of Phase 1.

Calendar with suggested cadence

From the appliances captured, propose service timing (AC 2×/yr in FL, filters 4×/yr) and let them schedule + set reminders.

Builds on the existing calendar.

Onboarding intro + the "why"

A short video / framing up front: "this takes ~an hour, here's exactly why, and here's how easy it is after." Explain what we capture and why at each step.

Content + light UI.

Monetization: free launch → subscription

Free with promo codes to grow users, then $0.99–1.99/mo. Confirm it's allowed by store policy first (Apple's ~30% cut, promo-code rules).

Research due EOD · then a pricing decision.

Researching

Phase 2 — Active help & intelligence

Once the home's data is in, the app starts working for you: diagnosing issues, guiding fixes, and turning appliance data into foresight. Deferred until Phase 1 lands.

AI concierge + Q&A triage

A virtual concierge that structures a problem ("what kind of leak?"), quotes, and guides. LLM choice (self-host vs OpenRouter) + guardrails to decide.

Design spec + Anthropic/LLM wiring.

Phase 2

Photo → solution · health scoring

Snap the appliance/issue; estimate lifespan & health from model + service history + climate. An AC that could last 12 years lasts 4–5 unmaintained in Florida.

Uses the captured appliance data.

Phase 2

Active-issue loop

Leak → "work needs to be done" → document with photos → call your saved plumber → capture the quote/receipt → plumbing rating up, spend logged, next service scheduled.

Ties messaging, vendors, spend & calendar together.

Phase 2

Home-value repair guidance

Best-value upgrades to raise home value (paint, garage doors), not just preventative upkeep. From MLS + property data. — David's idea.

Exploratory.

Later

Subscription billing

Recurring $0.99–1.99/mo once the free-growth phase converts. Store-compliant checkout.

Follows the monetization decision.

Phase 2

Cross-cutting & hardening

Runs alongside both phases — reliability, safety, and the pre-launch checklist.

Magic-link login loop

Fixed — magic links now return to the app instead of bouncing to the website (Supabase redirect allowlist).

#67 · resolved

Fixed

Test infrastructure + CI

No automated tests exist yet; verification is build + lint + manual. Add a runner and coverage before scaling the team.

#51

Session replay (LogRocket)

Record real testing sessions so breakage is diagnosable without a call. — raised in the sync.

Testing-phase tooling.

Required before public launch — data-retention language (California), and store-listing compliance.

Legal / content.

RLS hardening

Restrict member/concierge UPDATE to safe columns on messages and properties (the AI-training + ownership surfaces).

#63 · #65

Backlog

Pre-launch checklist

Remove the dev "Skip" button; verify password-recovery deep link on a real build; concierge portfolio dashboard.

#48 · #49 · #50

Backlog

What we focus on now

Working backwards from the launch bet — the immediate, ordered priorities out of the Aug 13 sync.

This roadmap → circulate for feedback
Align the team on where we are and what's next, then redline it.
Phase 1 PRD → team redline
Send the original Phase 1 PRD for the team to confirm / adjust the feature set.
Store monetization research
Apple / Google promo-code + subscription policy → a clear pricing path (due EOD).
Backend / API cost breakdown
Supabase storage + API costs (under $100/mo today) to inform pricing.
Whiteboarding session
In person or virtual — lock the roadmap, priorities, and deadlines together.
Start the dynamic Q&A engine
The linchpin of Phase 1 — begin the admin-editable question tree + follow-up/vendor tagging.

Shipped / fixed In progress Next up Blocked / needs key Backlog / later phase

Prepared for the Private Line Homes team — for feedback.
Sources: the 13 Aug 2026 sync, the current build (main), and open GitHub issues. This is a living draft; ping Randall with edits and it updates in place.

Founding Homeowner Beta · 13 Aug 2026

The Beta Offer

How we bring the first homeowners onto Home Concierge: an invite-only, free beta that earns real feedback now and converts to a low-cost annual membership later — structured to stay compliant with Apple and Google billing.

Apple beta

Up to 1 year free

Subscription offer code, then renews at the standard annual price.

Google Play beta

3–90 days free

Promo codes cap at 90 days; a long beta runs through closed testing.

Cohort

Invite-only

Unique one-time codes for a high-trust founding group.

Renews at

$10–20 / year

Standard annual membership after the free period, unless cancelled.

Become a Founding Homeowner

Join the early-access beta and get Home Concierge membership free during the beta. In return, share real-world feedback that shapes a more useful way to care for a home.

What beta members receive

A personalized home-maintenance dashboard Appliance & system tracking Timely maintenance reminders A simple Home Readiness Score Help finding a preferred local service provider Early influence on the roadmap

How the deal works on each store

The membership is a digital subscription — In-App Purchase on Apple, Play Billing on Google. Real-world maintenance visits are billed separately by the vendor, not through store billing.

Topic	Apple App Store	Google Play
Membership type	Digital subscription — In-App Purchase	Digital subscription — Play Billing
Beta promo length	Free period up to 1 year	Free period 3–90 days
Best beta code	Unique one-time codes for a private cohort	Unique one-time codes for a private cohort
Broader campaign	Custom / shared offer code available	Shared code for new subscribers; redeemed in-app
Renewal	Renews at annual price unless cancelled	Renews at annual price after the free period unless cancelled
Maintenance booking	Normal payment processing — not IAP	Normal payment processing — not Play Billing

Recommended launch setup

Apple — one year free
Give approved beta homeowners a unique code for a full year free. State the renewal price and date clearly at signup.
Google Play — closed testing
Run the true long-term beta through closed testing. For public promo codes, offer 90 days free and gather feedback before renewal.
Keep membership and repairs separate
Membership pays for tracking, reminders, score, and concierge guidance. The contractor invoice pays for the visit or repair.
Disclose vendor referrals plainly
Surface any referral or booking fees paid by vendors, and always give homeowners a clear choice of vendor.

The conversion journey

Each moment moves a founding member from invitation toward a paid, habitual membership — value first, ask last.

Moment	Message	Goal
Invitation	“Join the Founding Homeowner Beta.”	Build an invite-only, high-trust cohort.
Onboarding	“Tell us about your home; we’ll build your first maintenance plan.”	Capture enough to create immediate value.
First win	“Your HVAC checkup is coming up — schedule before the busy season.”	Demonstrate proactive value.
Mid-beta	“You’ve made your home more prepared. Here’s what changed.”	Reinforce the score and the habit.
Renewal	“Keep your plan, reminders, and home history.”	Convert on accumulated value.

Positioning & guardrails

Lead with calm, preparedness, and simplicity — not fear of costly repairs.

Guardrails

Say “preferred service provider,” not “endorsed” Membership ≠ repairs — charged separately Disclose vendor referrals in the moment Always a clear choice of vendor

Headline options

A calmer way to care for your home.

Know what your home needs — before it becomes urgent.

Your home has a to-do list. Now it has a concierge.

User-facing disclosure

Beta access is free for the stated period. Unless cancelled before the offer ends, the membership renews at the standard annual price shown at signup. Home-maintenance services are separately quoted and charged by the selected vendor.